In this article, I am gonna show you the complete guide on Technical SEO Strategy.
Here, you’ll learn all about:
- XML sitemaps
- Crawling and indexing
- Site Structure and Navigation
- Structured data
- and Lot’s more things
So, if you want to make sure that your site is Search Engine Algorithm friendly, you will love this guide.
Let’s get started.
What Is Technical SEO?
Technical SEO is the backend work of a website that meets all the technical requirements and aspects of search engines for the purpose of organic ranking and speed. The main elements of technical SEO are crawling, rendering, indexing, Server Speed, Sitemap, and website architecture.
Why Is Technical SEO Important?
Maybe, You can have the best niche sites with the World’s Best Content on that particular topic.
But what if your technical SEO is not a perfect set?
Then you don’t go to Indexed, Ranked, and Traffic.
At the most basic level, Google and other search engines need to be able to find, crawl, index the pages of your website. Even if Google indexes all the content on your site, that doesn’t mean you’re done. You have to fully optimize Technical SEO for your site to rank on a long time basis.
Here are a few reasons why you should optimize the Technical SEO of a Website.
- Technical SEO influences the actions and decisions of your website visitors.
- Technical SEO is very important for Crawling and Indexing your site.
- Technical SEO affects your ranking in search results
- Technical SEO affects your website’s conversion rate, lead generation, and sales.
- Technical SEO helps your business compete with competitors who use SEO.
10 Technical SEO Strategies to improve your site quality
1. Use a Flat, Organized Site Structure
Site Structure is the 1st step or the top priority of the list of Technical SEO Strategies.
Because Poorly Designed Site Structures cause many crawling and Indexing issues. On the other hand, It affects everything to optimize the site from Link Juice to Robot.txt file.
2. Make SEO-friendly URL structure
Technical SEO focuses on the searchability of your website, which is why this technical SEO checklist includes a task that focuses on optimizing the URL structure of the site.
Here are the best practices of User Friendly and SEO Friendly URL structure:
- Use lowercase letters
- Different words with “-“
- Keep URLs short (use your target keywords)
- Avoid symbols such as “#” or “&,” and dates
Basically, you have to make your URLs follow a consistent, logical structure. It actually helps users understand where they are on your site.
3. Using Google Search Console
In the Google Search Console, you can see the overall performance of your website as well as the functionality of individual pages in the search results.
Here, you can see the error that Google’s crawler, Googlebot, or anything happens in your site and encounters while visiting your site. It can help you submit pages to Google, monitor Google rankings, fix Google crawling issues, and more.
GSC’s inspection feature can help you get to the bottom of things. If the pages are indexed or not. That way, you can double-check that Google is able to crawl and index 100% of the content on that page.
4. Use an XML Sitemap
An XML sitemap serves as a map of your website, which crawlers use to find the most important pages on your site, such as your Blog Page, products, or services.
In this age of mobile-first indexing, does Google still need an XML sitemap to find your site’s URL?
In fact, a Google representative recently stated that the XML sitemap is the “second most important source” for URL search.
If you want to double-check your Sitemap, go to the “Sitemap” feature in the search console.
5. Make Your Site Mobile Friendly
Every business needs to have a mobile-friendly website, especially for SEO. Google now follows a mobile-first index, which means it crawls and indexes your site from a mobile user’s perspective.
This is 2022. So I don’t need to tell you that your site should be mobile optimized and fast loading.
Even the most mobile-friendly sites can get in trouble.
If you do not have a mobile-friendly site, you may want to invest in responsive web design. Responsive web design makes your website friendly for all devices from desktop to tablet to smartphone.
This is a smarter and more cost-effective solution than creating, maintaining, and optimizing a second mobile site.
6. Improve Pagespeed
Yes, Site speed matters for organic ranking. Make no mistake.
Improving a site’s page speed is one of the few technical SEO strategies that can directly affect your site’s ranking. Needless to say, Google loves a fast-loading site.
This is a technical SEO aspect that you simply cannot ignore.
Here are the 3 free tools where you can test your site speed:
- Google PageSpeed Insights
Your site is loading slow.
So, How can I improve the speed of the site?
Here are the 3 easy ways to increase the loading speed of your site.
1. Reduce Web Page Size
CDN cache. Minimize CSS. Lazy loading
I’m sure you’ve read about these methods thousands of times before, but you don]’t use them.
But I don’t see that many people talk about a page speed factor which is just as important:
Web page size.
When it comes to PageSpeed, It is not free and has fewer timing tactics.
You need to compress images and hack out a cache of your site.
2. Use CDN
Using a Content Delivery System (CDN) such as Cloudflare increases your site speed.
3. Exclude 3rd party scripts
If you add 3rd party script to your site, it adds 34ms extra time to load the page. You probably need Google Analytics Script to track the traffic data. But it is never difficult to see scripts on your site to see if there is anything you can get rid of.
7. Include Keywords in Image Alt Text
Google can’t see what’s the object in an image and the purpose of the image. Instead, it uses metadata such as image file names and image alt text to determine what is in an image.
Alt-text is used in an HTML code to describe the appearance and functionality of an image on a page.
In general, the best practice for “Alt text” is to keep it descriptive, including adequate use of the main keywords you are noticing. There is more to image SEO than just adding alt text.
Image optimization can improve your site’s performance in search engines.
8. Optimize Internal Linking in Deep Page
An internal link is a hyperlink that points to another page of the same website.
While internal links may not have the same effect on search rankings as external links, they play an important role in helping search engines understand the information classification for your website and establish an SEO-friendly site architecture.
Most people have no problem listing their homepage.
These are the deep pages (pages that have several links to the homepage) that cause problems.
A flat architecture usually prevents this problem from happening in the first place. If there is a specific deep page or set of pages that you want to index, nothing can lose a good old-fashioned internal link to that page.
Especially if the page you are linking to has a lot of authority and is crawled all the time. Also, Internal linking is help page more On-page SEO friendly.
9. Use Canonical URLs to Avoid Duplicate Content Issues
Ol ‘no index tags should be added to pages that contain duplicate content. Or replace duplicate content with new unique content.
Removing Duplicate Content is the first priority you have to take always. Use an SEO tool like Ahrefs, Semrush to scan and fix duplicate content issues on your site.
Canonical URLs are suitable for pages that contain similar content … with slight differences between the pages.
So to avoid content duplication and Google penalties, set up a canonical URL using rel-canonical tags.
10. Fix broken links on your site
Broken links are not only bad from an SEO point of view but also provide a Bad user experience on your site.
You do not want any of your readers to land on a “404 Not Found” page. It only makes a bad first impression and the user can never return to your site.
Use the Brokenlinkcheker tool to determine where you have broken links on the site.
Conclusion on Technical SEO Strategy
That’s all for my powerful Technical SEO Strategy.
Technical SEO often takes a backseat to on-page and link-building aspects of SEO. But, it is very much important to fix all technical issues of the site.
Now I’d like to know from you:
What Technical SEO strategy from this guide do you want to try out first?
Let me know in the comment Right Now.
I am Somraj Mondal. I am a College Student, Blogger, Networker, and Finding Ways To Make Money as a Student. I love to Explore new things and giving solutions to Problem which Problems People can faces. also, a Passionate Runner.